Aquest blog tracta sobre economia, aeronàutica, història, sociologia i administracions públiques. La seva missió és transmetre el coneixement d'aquestes disciplines a qualsevol persona interessada. La seva visió és que s'assoleixi l'excel.lència en la gestió econòmica. El seu objectiu és compartir dades i informació per a que s'adquireixi el coneixement necessari en la presa de decisions.

Este blog trata sobre economía, aeronáutica, historia, sociología y administraciones públicas. Su misión es transmitir el conocimiento de estas disciplinas a cualquier persona interesada. Su visión es que se alcance la excelencia en la gestión económica. Su objetivo es compartir datos y información para que se adquiera el conocimiento necesario en la toma de decisiones.

This blog is about economy, aeronautical, history, sociology and public administrations. Its mission is to transmit knowledge to anybody interested about these matters. Its vision is to get excellence in economic management. Its objective is to share data and information to obtain necessary knowledge in decisions taking.

Imatge del fons de pantalla - Imagen del fondo de pantalla - Image at bottom of screen : The New Mexico Spaceport Project (

22 de febrero de 2011

KLM Surprise

Royal Dutch Airline KLM has started an interesting campaign to connect with their customers called  KLM Surprise at the Amsterdam Schiphol Airport. Designed to track “how happiness spreads”, the campaign involves surprising travellers with unique gifts based on their social networking profiles.
When passengers check in at KLM’s Foursquare locations, the KLM Surprise team then uses social networks such as Linkedln, Twitter and Facebook to find out information about the passenger. Odds are, anyone who uses Foursquare will have a presence on other social networks, providing the team with information about the person and their trip.
The KLM Surprise team then uses this information to come up with a personalized gift to surprise the passenger with. The team follows up after surprising a passenger by monitoring the conversation generating on social networks by that person and their friends. They also take  photos of the people they have surprised and post them to the KLM Facebook